From Dreams to Designs
the phoenix journey
Hey, I'm Jen
brand strategist
content creator
entrepreneueur
canadian
fearless dreamer
adventure seeker
cat mom
Embracing the Unexpected:
My Journey Through Challenges to Transformation
My journey wasn't a direct route but a winding path, marked by detours and obstacles. Initially set on the course to become a veterinarian after high school, life had its own narrative in store for me. As I confronted personal battles, including struggles with depression, I unearthed an inner strength and resilience that would propel me towards an extraordinary transformation.
Amid the darkness, photography, design, and marketing became my refuge and my passion – sources of light that inspired change even in the bleakest of times.
INSPIRE. RISE. FEARLESSLY TRANSFORM. INSPIRE. RISE. FEARLESSLY TRANSFORM. INSPIRE. RISE. FEARLESSLY TRANSFORM. INSPIRE. RISE. FEARLESSLY TRANSFORM. INSPIRE. RISE. FEARLESSLY TRANSFORM. INSPIRE. RISE. FEARLESSLY TRANSFORM. INSPIRE. RISE. FEARLESSLY TRANSFORM. INSPIRE. RISE. FEARLESSLY TRANSFORM. INSPIRE. RISE. FEARLESSLY TRANSFORM. INSPIRE. RISE. FEARLESSLY TRANSFORM. INSPIRE. RISE. FEARLESSLY TRANSFORM. INSPIRE. RISE. FEARLESSLY TRANSFORM. INSPIRE. RISE. FEARLESSLY TRANSFORM. INSPIRE. RISE. FEARLESSLY TRANSFORM. INSPIRE. RISE. FEARLESSLY TRANSFORM. INSPIRE. RISE. FEARLESSLY TRANSFORM.
Now I Use My Story
to Help You Change Yours
Today, I harness the lessons learned from my own transformative evolution to guide you on your path. My journey taught me that adversity can be a stepping stone, a catalyst for growth. Just as the mythical phoenix rises from the ashes, I too discovered the power within to rise anew.
Through Phoenix Design Collective, I'm dedicated to steering businesses through their unique transformative journeys. By infusing authenticity and purpose into their brands, we create resonant experiences that connect deeply with their audiences.
This is a partnership built on trust, creativity and a shared commitment to success. As an advocate for impactful brands, I pour my heart and soul into every project, infusing it with the wisdom gained from personal experiences.
Welcome to Phoenix Design Collective, where I'm here to help shape your story of transformation.
INSPIRE. RISE. FEARLESSLY TRANSFORM. INSPIRE. RISE. FEARLESSLY TRANSFORM. INSPIRE. RISE. FEARLESSLY TRANSFORM. INSPIRE. RISE. FEARLESSLY TRANSFORM. INSPIRE. RISE. FEARLESSLY TRANSFORM. INSPIRE. RISE. FEARLESSLY TRANSFORM. INSPIRE. RISE. FEARLESSLY TRANSFORM. INSPIRE. RISE. FEARLESSLY TRANSFORM. INSPIRE. RISE. FEARLESSLY TRANSFORM. INSPIRE. RISE. FEARLESSLY TRANSFORM. INSPIRE. RISE. FEARLESSLY TRANSFORM. INSPIRE. RISE. FEARLESSLY TRANSFORM. INSPIRE. RISE. FEARLESSLY TRANSFORM. INSPIRE. RISE. FEARLESSLY TRANSFORM. INSPIRE. RISE. FEARLESSLY TRANSFORM. INSPIRE. RISE. FEARLESSLY TRANSFORM.
Ready to embark on your own transformative journey?
Let's connect and create magic together
Let's connect and
create magic together
travel
inspiration
My travels have provided me with an ever-expanding palette of inspiration that enriches both my designs and perspectives. From the sun-soaked streets of Mykonos, where coastal colours dance against traditional architecture, to the profound history of Israel that fuels my appreciation for narrative, each journey shapes my creations.
These experiences infuse a universal touch into my work, capturing the essence of diverse cultures while celebrating the unique stories that artisans bring to the forefront of their brands.
Favourite countries I've travelled to:
Greece, Scotland, Israel, Poland, Ireland, England and Cuba
Crafting Narratives with a Single Frame
Capturing moments through the lens has been my gateway to the art of storytelling.
Just as a single image can convey a thousand emotions, my photography journey has honed my ability to distill complex narratives into visual essences. With each shot, I strive to evoke emotions, provoke thought, and spark curiosity – an expertise I now channel into crafting brands that, like a well-composed photograph, encapsulate an entire story in a single glance.
My Feline Phoenix
of Strength
Meet Phoenix, my cat and the living embodiment of my own mini phoenix. I brought her into my life at a time when I needed a daily dose of inspiration and strength.
Just like the mythical bird, she's a constant reminder that challenges can be overcome and following our passions is the true path to transformation. Phoenix embodies the essence of resilience, igniting the flames of determination that guide me on my journey.
Kitty fun fact: She loves to play fetch!
A Sweet Journey of Inspiration
Baking, a personal passion of mine, has surprisingly become a parallel to my work.
Like when you mix ingredients to create delightful treats, I blend various elements to craft compelling brands. The attention to detail required in baking translates seamlessly into my design process, where every choice contributes to a harmonious and impactful whole.
My favourite baking treats:
Tie-dye cupcakes, cookies, and anything lemon!
a storyteller with heart
A storyteller with heart, my creative journey is fuelled by a deep passion for hearing stories from individuals. The unique narratives that people share, filled with emotions and experiences, inspire me to weave compelling tales through brand design. Just as each person carries a story worth telling, I strive to encapsulate these narratives within brands that evoke emotions, spark connections and leave a lasting impact.
This is Angi Richt, a Holocaust survivor. I had the pleasure to accompany her and 50 students to Poland and Israel to experience her story first-hand. This photo was taken by me at Auschwitz-Birkenau, where she was born.
Channels of Inspiration
Embracing the magic of movies and TV shows is woven deeply into my journey. From the heart-pounding mysteries of "Supernatural" to the timeless enchantment of Disney classics, each storyline has played a part in shaping my perspective and igniting my imagination. I enjoy carrying that sense of wonder into every facet of my life, infusing my work with the same spirit of limitless possibility and boundless creativity.
ok....so this might not be fully inspiration but I do love binge watching my favourite shows while designing. My go-to shows are Law & Order: SVU, anything Disney, Modern Family and Big Bang Theory.