Femme fortune
Introducing Femme Fortune, a New York-based women-owned business dedicated to empowering women entrepreneurs on their journey to transforming dreams into flourishing enterprises.
Tasked with crafting a comprehensive brand strategy, defining a distinctive brand identity, and designing an engaging website, our collaboration extended to developing a bespoke blog and community app. The challenge was to encapsulate the essence of Femme Fortune, creating designs that not only visually captivate but also authentically represent the brand's commitment to fostering a supportive environment for women striving to make their mark in the business world.
From the foundational brand elements to the detailed service designs, every choice made was guided by a shared vision of empowering and uplifting the Femme Fortune community.
about the Project
Introducing Femme Fortune, a New York-based women-owned business dedicated to empowering women entrepreneurs on their journey to transforming dreams into flourishing enterprises.
Tasked with crafting a comprehensive brand strategy, defining a distinctive brand identity, and designing an engaging website, our collaboration extended to developing a bespoke blog and community app. The challenge was to encapsulate the essence of Femme Fortune, creating designs that not only visually captivate but also authentically represent the brand's commitment to fostering a supportive environment for women striving to make their mark in the business world.
From the foundational brand elements to the detailed service designs, every choice made was guided by a shared vision of empowering and uplifting the Femme Fortune community.
about the Project
Stoking the Flame
In the initial stages of crafting Femme Fortune's brand identity, our focus was on delving into the unique essence of uptown New York luxury, seamlessly infused with a boho vibe that radiates sophistication and free-spirited elegance. Our vision centered on a modern boho palette, skillfully harmonizing dark/navy blue, opulent gold, vibrant emerald green, and soft cream. This combination not only evokes a sense of upscale urban living but also integrates the organic warmth inspired by nature.
Our journey through symbolism research uncovered a powerful and meaningful element for Femme Fortune's visual representation – the double upside-down triangle. Beyond symbolizing femininity, this geometric choice encapsulates intuitive guidance, adaptability, transformative mentorship, and a receptivity to personal growth. The logo's design reflects a supportive and empowering approach to coaching, aligning seamlessly with Femme Fortune's mission to mentor women entrepreneurs on their transformative journey toward success. This intentional fusion of colors and symbols laid the groundwork for a visual identity that resonates with the brand's ethos and communicates a sense of strength, adaptability, and growth.
inspiring brand understanding
femme fortune
Femme Fortune's brand strategy is intricately woven into the fabric of CEO and business coach Kelly Freeman's wealth of experience and knowledge. Underpinned by the compelling tagline "The Fortune You Deserve," the brand strategically positions itself as a beacon of women empowerment and strength.
Beyond Kelly's individual prowess, Femme Fortune aspires to be a dedicated partner to women entrepreneurs, fostering a dynamic community built on principles of growth, knowledge, and unwavering support. This strategy is deeply rooted in recognizing that success is not merely a destination but a transformative journey, uniquely crafted for each entrepreneur.
In alignment with these principles, we integrated the brand's service offerings into the overall strategy, introducing the Femme Success Mastermind Program as a community hub and the "Success Thrives Here" blog app, serving as a knowledge repository filled with insights, success stories, and strategies tailored for the thriving journey of women entrepreneurs.
the business why
Artisanal Evolution
In shaping the visual identity for Femme Fortune, each design choice was purposefully curated to mirror and enhance the brand's strategic essence. The double triangle, a symbol chosen for its representation of femininity, intuitive guidance and transformative mentorship, stands as a visual embodiment of Femme Fortune's commitment to empowering women entrepreneurs on their distinctive paths to success. The incorporation of a luxury pattern through the secondary logo, coupled with the creation of a diamond motif derived from the triangle brandmark in a secondary pattern, artfully merges uptown New York luxury with a boho aesthetic. These design elements serve as visual metaphors, capturing the sophisticated yet free-spirited elegance that defines the brand.
Complementing these choices, the main logo features a modern and stylish serif font. The font selection for Femme Fortune's main logo was a deliberate choice to infuse the brand's visual identity with a distinctive feminine touch and a sense of power. The sleek curves and refined lines convey elegance, while the font's modern styling adds a contemporary edge, aligning with Femme Fortune's innovative approach to empowering women entrepreneurs. The typography subtly communicates femininity, and the overall composition exudes a commanding presence, symbolizing strength and authority.
As a result, the visual language of Femme Fortune not only communicates its dedication to empowering women entrepreneurs but also encapsulates the dynamic spirit and strength inherent in their journey to success.
the journey of femme fortune
The opulent gold and deep black hues of the double upside-down triangle elegantly intertwine, evoking uptown New York boho vibes by seamlessly blending luxurious sophistication with a touch of free-spirited elegance.
The sleek curves and refined lines of this modern serif font convey elegance, while the modern styling adds a contemporary edge, aligning with Femme Fortune's innovative approach to empowering women entrepreneurs.
Femme Fortune extends its brand identity into a dynamic app, "Success Thrives Here," offering a dual function as a blog hub and a community connection point. This digital space amplifies the brand's commitment to global empowerment and collaboration for women entrepreneurs, encapsulated in the "Femme Success Mastermind Program." Through this vibrant platform, individuals embark on a collective journey of growth, gaining knowledge from the blog and fostering connections within a supportive community. Success isn't solo; it thrives in Femme Fortune's inclusive digital ecosystem.
The Femme Fortune website seamlessly blends simple chic elegance with compelling empowerment, using resonant language to inspire and uplift its clientele. Rooted in the essence of New York, the site features imagery that not only showcases the city's iconic backdrop but also symbolizes the brand's resilience and ambition. Highlighting women working harmoniously in groups, the visuals capture the genuine collaboration and support within the Femme Fortune community.
Beyond aesthetics, the website serves as a gateway to the Femme Success Mastermind Program and a vibrant blog within the "Success Thrives Here" app, creating a comprehensive digital ecosystem for women entrepreneurs to connect, learn, and thrive collectively.
The inclusion of a freebie email marketing initiative further strengthens Femme Fortune's commitment to building authentic connections, providing a valuable touchpoint for sharing insights and resources. This personalized communication channel extends the Femme Fortune experience beyond the website, fostering an ongoing dialogue and shared growth with its community, ensuring continuous support for women entrepreneurs at every stage of their business endeavours.
Through thoughtful design and strategic content, the Femme Fortune website embodies the brand's commitment to elegance, empowerment, and community-driven success.
digital discovery
see website*
* This is a mock-up home page design
see website*