Tournesol psych
Embark on a journey with PDC as we unveil the transformative collaboration with Tournesol Psych, a beacon of psychological support and growth for children and adolescents in Edmonton, Alberta.
Guided by the visionary Julie D'Astous, a seasoned educator turned registered psychologist, Tournesol Psychological Services Inc. was established in 2021, driven by an unwavering passion to nurture resilient young minds and foster understanding.
This project encapsulates a comprehensive brand strategy, brand identity design and website creation, all intricately woven to mirror the heart and soul of Tournesol Psych.
about the Project
Stoking the Flame
In the inception of the Tournesol Psych project, the inspiration for the design was carefully curated to embody the brand's mission. Phoenix Design Collective's mood board, characterized by an engaging color palette and centered around the symbol of a sunflower, reflected the vibrant journey of growth championed by Tournesol Psychological Services. The bilingual nature of Tournesol's support for families and children aged 8 to 18 was seamlessly integrated into the design, fostering inclusivity. Clean lines were chosen to convey professionalism while maintaining an approachable essence. This pre-design inspiration set the stage for Tournesol's profound understanding, effective strategies, and genuine support to come alive in the forthcoming transformation.
inspiring brand understanding
TOURNESOL MEANS 'SUNFLOWER' IN FRENCH
This reflects not only their commitment to resilience and growth but also their bilingual expertise.
Mission Statement
At Tournesol Psychological Services, our mission is to provide comprehensive psychoeducational assessments and counselling services to children and adolescents, fostering their emotional well-being and personal growth. We are dedicated to offering evidence-based strategies and compassionate support to young individuals, parents, educators and those who play a crucial role in a child’s development. By promoting understanding and building stronger relationships, we aim to enhance the overall wellness and success of our clients.
vision Statement
Our vision at Tournesol Psychological Services is to create a nurturing and inclusive environment where children and teens can thrive emotionally, academically and socially. We envision a society where every young individual receives the support they need to overcome challenges, embrace their unique strengths and build resilience. By empowering children, adolescents, and those who support them, we aspire to contribute to a brighter and more compassionate future.
tournesol psych
Tournesol Psych's brand strategy is meticulously crafted with a profound "why" behind every choice. Inspired by the mission to foster emotional well-being and personal growth in children and adolescents, the strategy is rooted in a commitment to providing comprehensive psychoeducational assessments and counselling services. This dedication extends to the vision of creating a nurturing and inclusive environment where young individuals can thrive emotionally, academically and socially.
The tagline, "Rooted in Resilience. Strengthened in Understanding," encapsulates the ethos of the brand, emphasizing resilience and understanding as core principles. Each element of the brand strategy reflects a deliberate decision to embody these principles in a way that resonates authentically with the target audience. The design choices are driven by the aim to bring brightness and positivity into clients' lives, nurture family-centered support, cultivate resilient strength, foster adaptability, trust, and inclusivity, and ultimately empower transformative growth. This purposeful approach ensures that Tournesol Psych's brand stands as more than a visual identity – it becomes a powerful catalyst for positive change and well-being.
the business why
brand values
Inspired by the sunflower’s radiant beauty, we strive to bring brightness and
positivity into the lives of our clients, helping them embrace their unique
strengths and potentials, and flourish in their personal growth.
Just as the sunflower draws nourishment from its surroundings, we are
committed to providing a family-centered approach, where we create an
enriching and supportive environment that nurtures the minds and hearts of
all family members, fostering harmony, open communication and well-being.
Like the sunflower’s enduring ability to withstand challenges we believe
in nurturing inner strength and resilience in our clients, guiding them to
navigate life’s challenges with courage and perseverance, and supporting
them to bloom confidently in adversity.
Drawing inspiration from the sunflower’s adaptability, we customize
our services to cater to the unique needs of each individual, fostering a
welcoming and inclusive environment where clients can experience a sense
of trust, value, and genuine understanding.
Similar to how the sunflower turns towards the sun, we aim to empower our
clients with valuable insights and evidence-based strategies, guiding them
towards transformative growth and flourishing in their personal journeys.
Radiant Enrichment
Family-Centered Nourishment
Resilient Strength
Adaptive Trust and Inclusivity
Empowering Growth
tagline
Rooted in Resilience.
Strengthened in Understanding.
Artisanal Evolution
In crafting Tournesol Psych's brand identity design, every element serves a purpose, intricately woven to reflect the brand's commitment to holistic well-being. The strategic choices, deeply rooted in the mission and values, seamlessly converge with the intentional design elements, creating a harmonious narrative that not only mirrors Tournesol's ethos but also enhances the overall experience for clients.
From the symbolism of the Trinity Knot within the mandala, representing unity and collaboration, to the vibrant colour palette chosen for its emotional resonance, each detail is purposeful. This thoughtful connection between strategy and design ensures that Tournesol Psych's visual identity becomes a powerful extension of its mission – a visual testimony to the comprehensive, compassionate and collaborative care it provides on the journey towards growth and self-discovery.
the journey of brand 1
The mandala’s intricate and balanced design symbolizes the interconnectedness of emotions, thoughts, and behaviors within each individual
Incorporating a stylish and elegant serif font with subtle design elements elevates the brand’s visual identity, infusing it with sophistication and artistry that mirrors the business’s meticulous and thoughtful approach.
The visual narrative of Tournesol's website not only captured the essence of their commitment to holistic well-being but also resonated positively with the diverse audience they serve. Embracing a bright and light aesthetic with strategic patterns, our design philosophy aimed to evoke warmth and optimism. Beyond colour choices and typography, the intentional use of imagery featuring youth aged 8-18 became a pivotal element. Each image was carefully curated to showcase how they empower young minds, parents and educators – beaming smiles, close-knit connections, and a play of bright lights illuminating the path to growth and resilience.
The website unfolds as a celebration of these moments, fostering an atmosphere of positivity and encouragement. It goes beyond aesthetics; it's a visual narrative that mirrors the inclusivity and support Tournesol Psych offers to its clients.
The service-specific FAQ sections, strategically placed not only to enhance user understanding but also to boost SEO, offer a transparent glimpse into the brand's offerings, reinforcing the message of accessibility and understanding. Navigating this site is an immersive experience, where design choices serve not only to capture attention but to convey the essence of Tournesol Psych's mission – fostering resilience, growth, and well-being in a visually captivating and supportive environment.
digital discovery
see website
